FairPlay Sports Media (formerly Oddschecker) needed a way to avoid site failures and high support costs during high-profile events. Their in-house platform struggled under peak traffic from millions of users simultaneously requesting live odds and offers. FairPlay Sports Media needed deliver their event-driven data in real-time to be successful. They chose to handle their real-time data requirements and help with the off-load burden of back-end systems. Diffusion helped them to; reliably deliver real-time betting odds to customers at zero latency, manage volatility in usage simultaneously across sporting events, and Remove the burden of back-end servers while improving performance.
Zero system failures during major events after Diffusion deployment.
Reduced operational and incident support during peaks.
Real-time odds often faster than operator sites due to efficient streaming.
Innovation in technology and keeping ahead of the competition were two critical goals for the organisation. In a fiercely competitive market, with a passionate and engaged target audience, there is no room for shortcomings. FairPlay Sports Media Group’s decision to deploy Diffusion was driven by the need to; Service to hundreds of thousands of users, during peak sporting events, manage volatility in usage simultaneously across sporting events, and off-load burden on back-end systems. With bookmakers reliant on FairPlay Sports Media, quality assurance is fundamental to maintaining their services and assure customer retention and loyalty. Their in-house platform was neither reliable nor scalable. Therefore, during important, high-volume events, such as Cheltenham or the Grand National, they experienced database related problems and frequent system failures resulting in very high support costs for these peak events. They simply couldn’t afford to continue to have these challenges.
FairPlay Sports Media chose Diffusion to unburden their back-end database, eliminate their high support costs, and assure efficient and cost effective data delivery over the Internet to their end-users. Diffusion’s ability to intelligently and securely manage real-time data and user connections makes Diffusion the ideal solution. Diffusion offers substantial savings on bandwidth and infrastructure, enabling FairPlay Sports Media to efficiently deliver information to different devices, via sometimes challenging Internet connections, always sending only the most up-to-date and relevant real-time data. Matt Robinson, CTO, explains, “If I think back to the Grand National, we would have our entire IT team in, contingency plans set up the week before, we’d be monitoring everything that moved, and inevitably around 11 or 12 o’clock things would start slowing down as the site got busier, and we’d have to start trying to reduce load, switching stuff off just to keep the site alive and deal with it as best we could. Since plugging in Diffusion, the popular event days have been just like any other day”.
FairPlay Media enjoyed a phenomenal 80% growth in the two years following adoption of Diffusion. They currently boast 100M unique on-site visits per month and are hailed as one of the best betting sites in the industry. Busy periods, where prices are updated every second, used to put a significant load on the system. Diffusion has removed this burden on their servers and delivers excellent service experience for their customers. Diffusion enables organisations to build more efficient web, mobile and IoT applications with real-time data delivery services, creating immensely sticky customer experiences, enforcing brand loyalty, and reducing operational costs, in this case with Google Cloud Platform as the baseline for the deployment. With Diffusion, organisations can do more with less. FairPlay Sports Media will continue to expand Diffusion across new mobile platforms. The business will also be expanding internationally, working with DiffusionData to target new markets and audiences.
DiffusionData’s flagship offering Diffusion® is a secure, real-time Pub/Sub server built for mobile, web, and AI applications. Its patented delta-compression reduces bandwidth by up to 90%, enabling scalable data streaming with minimal latency. Used across financial services, gaming, and transport for mission-critical applications where personalisation and speed matter.
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