eGaming is highly event-driven and demands applications that instantly react to fast-changing odds before a game, and in-game. That’s why industry leaders use Diffusion to provide real-time performance that keeps them ahead of competitors. They rely on it to deliver superior customer experiences in applications that include betting exchanges, in-play betting, sportsbooks, cash-out, casino and bingo.


Betfair’s polling implementation couldn’t deliver live data at high scale. So they chose Diffusion to deliver live score and pricing information in real time.

A pioneer who introduced the world’s first successful betting exchange, Betfair found itself challenged: To maintain its competitive edge they needed to move from polling to real-time streaming to deliver scores and pricing data to customers. And Diffusion quickly delivered, powering a solution that today processes more than seven million transactions per second—a volume exceeding all European Stock exchanges combined.

Betfair logo

"Our systems handle very high volumes of constantly changing data and we chose Diffusion to present this data to our customers at very low latency."

Daniel Alheiros
Delivery Manager, Betfair


To enhance their customers’ online gaming experience, Sportingbet uses Diffusion to deliver real-time, in-play updates.

Sports eGaming company, Sportingbet wanted to offer their customers an enhanced online gaming experience. Diffusion’s comprehensive data management capabilities mean that in-play price updates are delivered in real-time thanks to huge improvements in data distribution. Today, with services such as the in-play application working faster, Sportingbet users now enjoy excellent customer experiences.

Consorsbank logo

"Using Diffusion has enabled us to improve customer engagement, reduce costs and exceed our growth targets."

Keith Laidlaw
CIO at GVC (Sportingbet)


Serving more than 100,000 bingo players a day meant delivering updates at internet scale—which 888 Holdings easily achieved with Diffusion.

888 Holdings, a multinational entertainment company, chose Diffusion to guarantee all players of their bingo games—over 100,000 a day and up to 10,000 concurrent users—would receive information simultaneously and in real time. Reducing network bandwidth requirements by more than 90%, their platform serves a global client base securely over public internet connections.

IHS Markit logo

"Diffusion gives us a big advantage delivering an immersive, real-time player experience."

Ronen Tidhar
Bingo R&D Director,

“Diffusion gives us the real-time data delivery capability we require to successfully compete globally!”

Fredrik Ogden , CTO, Betsson Group

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