How Betsson Scaled Real-Time Betting for Millions While Cutting Costs by 80%.
When Betsson Group, a multinational entertainment company, wanted to assure that their gaming customers always receive their odds, place their bets, and receive their winnings, in real-time, they turned to DiffusionData’s Data Distribution Framework to meet their rigorous requirements. Betsson gained significant benefits by using Diffusion including; reduced time spent planning operations and expansion, data delivered consistently, reliably and securely in real-time, and effective scalability for surges and growth in volume of customers.
Global Scale
Support for 20+ brands and operations across 18 regions.
80% Cost Reduction
Delta streaming cut egress and bandwidth costs dramatically.
Faster Rollout
Reduced time to market from months to days for new product launches.
The Challenge
The Betsson Group product team was challenged to; deliver data consistently, reliably and securely in real-time, effectively scale to a high volume of customers, serve customers across geographies around the globe, and efficiently and cost-efficiently replicate data to B2B platforms & B2C customers. Without the ability to provide real-time betting odds across a wide range of sporting events to many geographics markets, the company would have struggled to fulfil their growth plans.
The Requirements
Searching for a solution, Betsson Group evaluated the Diffusion Distribution Framework. To determine if Diffusion could meet their rigorous performance requirements and allow the company to implement their expansion plans, the Betsson Group product team performed an extensive evaluation. Betsson Group’s evaluation criteria were that Diffusion could; assure all players will receive game updates concurrently and in real-time, handle protocol and services between the end user application and their back- end infrastructure to unburden those systems, and support multiple Betsson Group brands and languages in small simple packages.
The Solution and Results
iGaming applications must easily scale up and down on demand, and operate in real-time in the cloud, to ensure that iGaming companies can deliver compelling entertainment to a worldwide audience. Additional components in the technology selection are the ease and cost-effectiveness of provisioning global expansion. All these factors are considered in the solution to the technology equation for creating and deploying reliable, resilient, and high-performance applications. Scalability and assured real-time application performance are watchwords for the Betsson Group team. This is particularly important because the team not only supports multiple brands within the Betsson Group, but they also deliver their compelling gaming technology solutions to other brands globally.
In addition to accommodating the Betsson Group technology team’s requirements, the DiffusionData and Betsson Group business teams also worked closely to accommodate Betsson Group’s expansion strategy. Together they developed a business model that makes it simple for Betsson Group to calculate, plan, and track their system costs. This simplifies operations and expansion planning for Betsson Group, as their business continues to scale globally on their cloud platforms. As Fabio Palusci says, “DiffusionData has a business-friendly approach that accommodates our scalable cloud platforms and allows us to provide an immersive and highly competitive gaming experience to our customers around the globe.”
About DiffusionData
DiffusionData’s flagship offering Diffusion® is a secure, real-time Pub/Sub server built for mobile, web, and AI applications. Its patented delta-compression reduces bandwidth by up to 90%, enabling scalable data streaming with minimal latency. Used across financial services, gaming, and transport for mission-critical applications where personalisation and speed matter.