DiffusionData Appoints Andy Peet as CFO

DiffusionData Strengthens Senior Management Team to Support Growth due to the Rapid Adoption of Real-time Streaming Technologies

SILICON VALLEY, CA, January XX, 2024DiffusionData, the pioneer and leader in real-time data streaming and messaging solutions, today announced that Andy Peet has been appointed as Chief Financial Officer (CFO). Prior to joining DiffusionData, Andy was CFO at Altia, sales-i and MHR.

Andy Peet, CFO of DiffusionData, said: “I’m thrilled to take on this role and am looking forward to a new challenge at DiffusionData. During the interview process, I was really impressed with the passion and enthusiasm of the team and can’t wait to get started. The positive culture within the organisation is infectious and I can really see the potential the company has. I will focus on helping it realise its next stage of development.”

Andy is a versatile and commercial CFO with considerable experience leading and managing change in multi-site businesses. He is an expert in system development and implementation to maximise operational control and deliver commercial value, with a track record of leading major cost rationalisation programmes to remove costs from a business and drive profitability, whilst ensuring financial ownership across management teams. Andy has more than 25 years of experience and has a reputation for driving company performance.

Grethe Brown, CEO of DiffusionData, said: “Andy has a very impressive background in helping companies achieve their potential and I’m sure he will  continue to excel at DiffusionData. His financial and business experience, commercial acumen and leadership qualities will be vital in helping us implement our growth strategy and achieve our business goals, particularly in the financial services sector.”

Peet concluded: “There is a clear focus at DiffusionData to increase its presence in financial services, build on growth in the cloud and expand further into the Americas and I will help the company achieve those ambitions. I specialise in improving systems, processes and people. I try to make the most of what is available and make decisions based on data and facts.”

DiffusionData’s framework, Diffusion, is used by companies worldwide in sectors such as financial services, eGaming, retail, travel and transportation, health and digital media. The framework is purpose-built to simplify and speed data-driven, real-time application development, reduce operational costs, and economically deliver hyper-personalised data.